(14 Sep 2023)
US AUTO SHOW
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 4:12
ASSOCIATED PRESS
Detroit – 13 September 2023
1. The Ford stand at the North American International Auto Show
2. Various of visitors being driven through a road course in a Ford Bronco SUV
3. A GMC Hummer drives quickly on a closed course as part of the show’s Powering Michigan EV Experience
4. SOUNDBITE (English) Rod Alberts, North American International Auto Show executive director:
“You know, we’re really excited about the show this year. We have a show that really engages the consumer, the media and the industry with the car itself.”
5. Various of Toyota vehicles on display alongside signage that reads (English) “All New” and “Get In!”
6. A person gets into a vehicle
7. Vehicles pass by a digital sign that welcomes participants to the Powering Michigan EV Experience
8. SOUNDBITE (English) Rod Alberts, North American International Auto Show executive director:
“Having people that want to be in the cars is a difference-maker. The brand, the manufacturers want to put you in the cars, the suppliers, the technology companies want to put you in the cars. And then you’ve got the consumer that wants to be in that car, too. Otherwise, you don’t know.”
9. Various of a Maserati sports car on display
10. Various of the Chevrolet stand, including a Silverado electric truck
11. Attendees pass by the Tesla area
12. People check out a row of Ford offerings
13. SOUNDBITE (English) Rod Alberts, North American International Auto Show executive director:
“Your next car, if you’re looking for one, with 38 brands here, including Polestar, Rivian, three Rolls-Royces. Everything imaginable is here at the show this year. So, exotics, luxury, mainstream. We want to make sure that whoever comes to our show is going to see that product.”
14. Various of the Powering Michigan EV Experience
15. Various of the Bronco course
16. SOUNDBITE (English) Rod Alberts, North American International Auto Show executive director:
“We buy a car that represents who we are. So, you really take it seriously when you look for a car, and you’ve got to go compare. Where else would you compare it, but at an auto show like Detroit or around Munich or any place in the world? Shows are important. And more than ever before now, with having technology, you’ve got to be able to compare, so, that’s what we do in Detroit.”
16. Attendees walk past a Ford display featuring the words (English) “Built for Detroit”
STORYLINE:
LEADIN:
From a flying car concept to bumping Broncos, America’s motor city is unveiling all at the Detroit car show.
Organisers say the theme this year is not just ‘have a look’, but ‘get in and have a go’ with an indoor electric vehicle track and on-street ride-and-drives.
STORYLINE:
It may look like any other car fair, but this year’s show in Detroit, America’s motor city, has all the fun of the fair.
With all the new EV technology manufacturers are aiming to let people get a hands on the wheel experience.
Organisers say there may be fewer products this year, but the emphasis of the North American International Auto Show as it’s known, is all about the driver experience.
There’s still a lot to take in. There are brands here from Alpha Romeo to Volkswagen, but unsurprisingly with these indoor electric car tracks, the trucks and wagons appear to be the most popular, especially when you’ve got a professional driver to steer you over the bumps.
Tesla, absent from the show for years, has returned for those events and floor display.
AP Video by Mike Householder
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