The first Brussels Auto Show (BAS) took place at Brussels Expo from Wednesday, January 17th to Sunday, January 21st. According to the organizers, it attracted a total of 122,000 visitors. Ronald van den Broek, organizer BAS, is pleased with the success of the first edition and has announced plans for a second event next year from January 15th to 19th.
THE PACK Plaza
In partnership with 402 Automotive, THE PACK was able to showcase a “live” electric hub (300 square meters) featuring a variety of electric vehicle manufacturers and their unique solutions for mobility.
Guy Salens – THE PACK: “The sheer number of people interested in sustainable 2 wheel transportation was overwhelming, especially considering we were surrounded by die-hard fans of traditional gasoline-fueled vehicles. We were told tales of individuals seeking specific solutions, and some of them were surprised that all our presented vehicles were electric.”
In November 2023, the organizing team approached THE PACK and asked if it was still feasible to create an electric hub at BAS. Guy: “I am thrilled and proud that THE PACK was able to deliver on this request and present a solution. I also want to express my gratitude to the brands who believed in us and joined us at Brussels Auto Show in our very own THE PACK Plaza.”
In alphabetical order:
Best of Bikes
BOB K1S fat tire scooters are imported in Belgium (Beringen-Paal) by Best of Bikes. These innovative scooters are electric, self-balancing and have versatile uses due to their extreme fat tires. From tourism to last-mile solutions, from warehouses to industrial plants, and even for private use in the city – these scooters can go anywhere. And, a perfect solution on the beach or at the golf course. In addition, Best of Bikes also introduced the durable Egret E-steps.
Blitz Motors
Blitz Motors (Israel) unveiled their latest model, the BLITZ3000Xs, featuring advanced internal technology that has been patented. The PelicanX battery pack is Blitz’s newest and improved version of swappable batteries for lightweight electric vehicles. And to support the use of these batteries in electric mobility applications, Blitz has also developed the PhoeniX-II Dual Fast Charger, a mobile charging station. This electric moped (45 km/h – 90 km/h) is specifically designed by Blitz Motors for the fleet market, offering a solution for couriers, last mile transportation needs, and food-delivery.
BREKR
With a strong focus on e-mobility, this Dutch company is known for their minimalist designs. They made their entrance into the European market with their first model, the B4000 electric moped. And later this year, they will be introducing the B7000 electric motorcycle in the A1 category, based on the design of the B4000. However, the showstopper at the Brussels Auto Show was their F250 e-bike, which appealed to people of all generations due to its affordable price and minimalistic design.
Energica
Belgian importer Schockaert Motor Service (Aalst) was proudly showcasing the latest models from Energica (Italy), including the Eva Ribelle RS, EsseEsse9, and Experia Green Tourer. The Italian Police Experia also caught the eye of many visitors. One impressive feat that stood out was when a rider and passenger successfully completed a 270 km ride without needing to recharge on an Experia during the Ronde van Vlaanderen event. And for those who crave speed and adrenaline, the Eva Ribelle RS can reach speeds of 200 km/h in just 5.5 seconds. Even the most die-hard petrolheads were dreaming …
Kawasaki
Kawasaki launched a comprehensive lineup of electric motorcycles, including two hybrid models (the Ninja 7 Hybrid and the recently revealed Z7 Hybrid at EICMA in 2023). By introducing their fully electric motorbikes – the Z e-1 and the Ninja e-1 – Kawasaki is targeting a new market for urban transportation. We were fortunate to showcase these lightweight electric models, the Z e-1 and Ninja e-1, at the Brussels Auto Show, where they generated significant interest from female and younger audiences.
Silence
Silence, a company based in Spain, offers unique and imaginative e-mobility solutions. Their line of products includes the S01/S02 scooter as well as the S04 ‘nanocar’, both of which feature a retractable battery system. This innovative design is equipped with a trolley-style pack that has wheels and a handle, making it convenient to transport and ensuring security. The battery can be charged using any standard socket, eliminating the need for a designated charging point. It also serves as a power source for supplying energy. At BAS, the nanocar S04 and their S01+ scooter were presented.
Trevor Motorcycles
Belgian motorcycle brand Trevor Motorcycles is the brainchild of Jeroen-Vincent Nagels and Philippe Stella. While their showroom is located in Antwerp, production takes place in Oudenaarde. Trevor Motorcycles is currently expanding its reach internationally by opening local branches. The debut model, DTRe Stella, boasts high-quality components and was presented at the Brussels Auto Show. Their upcoming release, the DTRe Vince, is set to hit markets in fall 2024. Additionally, sources confirm that Trevor Motorcycles is considering custom-made MX models for their lineup. We keep you updated.
Thank you!
I would like to extend a special thank you to our team at THE PACK PLAZA for their individual help:
- Andert Loozen (BOB)
- Peter Loozen (BOB)
- Jeroen-Vincent Nagels (Trevor Motorcycles)
- Philippe Nagels (Trevor Motorcycles)
- Kris Schockaert (Energica)
- Lastly, we cannot forget our neighbour, Zero Motorcycles with Cees Lengers, who graciously brought us coffee every morning while we were both setting up our booths.
Our (electric) neighbours
Zero Motorcycles
Zero Motorcycles boasts an impressive lineup of nine unique models for 2024, including a special Black Forest edition of the DSR/X. At the Brussels Auto Show, attendees were able to view street bikes, adventure motorcycles, a police DSR/X, and the highly anticipated SR/X designed by Huge Design. In the world of promoting electric motorbikes, companies must stick together. We extend our gratitude to Greenbikes and Zero Motorcycle Europe for featuring their custom Zero FXE Rothmans bike at THE PACK Plaza.
Electric Superbike Twente
Led by a team of students, Electric Superbike Twente is dedicated to creating a fully electric motorcycle from the ground up. Each year, a new group of innovative students takes on the challenge, motivated to continue promoting the thrill and enjoyment of sustainable transportation. In order to preserve the racing industry for future generations, this team has set out to revolutionize the world of electric motor racing.
