- February 27, 2024
Ferrari is doing well. Leica Cameras is doing very well, and Macy’s has announced it is closing more than 100 of its “standard” stores to focus on high-end products sold through more premium outlets such as Bloomingdales. What is happening here?
Apparently, focusing on consumers able to afford luxury goods is a smart business strategy these days. You can certainly count Norton Motorcycles in that category with its new range of beautifully finished models, including the 125th anniversary Limited Editions.
Norton Motorcycles has a tremendous heritage to draw on, but has been plagued by mismanagement and under-funding since the attempt to revive its storied marque several years ago. Now owned by the Indian giant TVS Motor Company, Norton, perhaps, is finally on the right track toward sustained, quality production. Consistent with this, Norton has hired Brian Gillen, long the R&D Director at MV Agusta, to serve as its Chief Technology Officer. Gillen knows a few things about developing motorcycles for a premium brand.
Featured here is the Limited Edition of the Norton V4CR 588. This is a gorgeous cafe racer featuring Norton’s potent 72 degree, 1,200cc V4 engine making a claimed 185 horsepower.
As you might expect, top drawer components come from Brembo brakes and Ohlins suspension. A generous use of carbon fiber body components with an aluminum chassis hand Tig-welded, as well as a choice of carbon fiber wheels or Oz Racing forged aluminum wheels, results in an impressive claimed weight of 450 pounds for the V4 monster.
Take a look at the video below for other Limited Edition models offered alongside the $62,000 V4CR LE.
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