Legacy motorcycle maker Royal Enfield has released a teaser ahead of its expected electric motorcycle launch next month at the Milan Motorcycle Show (EICMA).
In the teaser video, seen below, the electric motorcycle is lowered down by a parachute as if being air-dropped. The video is accompanied by a caption teasing the unveiling on November 4th, the start of the Milan Motorcycle Show.
We got an early look at a prototype electric motorcycle from Royal Enfield at the show last year, but this year is expected to see the unveiling of a production version of the bike.
According to local media, the electric motorcycle will be the first of several developed on the same platform, allowing for multiple electric motorcycles to share the same basic structure.
The use of a structural battery pack is similar to other companies such as Harley-Davidson’s LiveWire, which also employs a structural battery pack as the basis of a platform that is used to produce several different electric motorcycle models.
The move is particularly important to the electric motorcycle industry, especially inside of India, due to the company’s major role in the motorcycle industry. Royal Enfield is one of India’s most iconic and oldest motorcycle manufacturers, with a rich history dating back over 120 years. Known for producing sturdy, classic, and retro-styled motorcycles, Royal Enfield has built a strong following both domestically and internationally.
In India, the brand is synonymous with rugged, reliable bikes, which are highly popular for both long-distance touring and everyday commuting. Royal Enfield holds a dominant position in the mid-size motorcycle segment (250-750cc) in India and has cultivated a loyal fan base due to its blend of vintage charm and modern engineering.
Despite Royal Enfield’s popularity for touring bikes, the upcoming electric motorcycle is more likely to focus on commuting roles due to the limited range offered by most affordably-priced electric motorcycles.
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