It is certainly no secret that KTM (for purposes of this article KTM refers to KTM AG and two of its subsidiaries) has had major debt problems, and has been operating under an insolvency process supervised by an Austrian court since last November. Now, creditor approval of a restructuring plan proposed by KTM makes the future look much brighter.
The approval of the restructuring plan by creditors occurred yesterday February 25. Under that plan creditors will receive 30% of the funds owed them by KTM. KTM must deposit that sum by May 23 of this year. KTM indicates that it has diligently raised the funds necessary to make this deposit.
This has been a painful time for KTM, of course. Recently, it sold its controlling interest in MV Agusta, and suffered through the PR fall-out associated with a brand frequently discussed on social media.
KTM indicates it will begin re-building production at its plants next month, with full production expected within three months thereafter. Finally, we can expect to see some of the exciting all-new 2025 models work their way into dealer showrooms.
In this process, KTM has named a new CEO, Gottfried Neumeister. Neumeister, and KTM as a whole, wants to treat this as a rebirth, of sorts, with an increased focus on KTM’s customers and dealers, who can provide direct feedback to the company and its executives through the “ORANGE BLOOD” online portal.
Here is the KTM press release announcing the ORANGE BLOOD campaign:
KTM’S ‘ORANGE BLOOD’ CAMPAIGN: TOUCHING THE FUTURE WITH A COMMUNITY-FIRST APPROACH
KTM will shine on. The future will still be full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, February 25, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way we engage with customers, race fans, dealers, suppliers, and all past and present riders and those to come.
KTM marked its regeneration with illumination, but the beams were the first gesture of a strong and diverse ‘ORANGE BLOOD’ campaign that will embrace and integrate the KTM community more deeply than ever before. KTM is changing and the company is committed to greater transparency and a deep connection with the motorcycling industry and the consumer base. One of the principal initiatives will be the launch of the ‘ORANGE BLOOD’ platform.
‘ORANGE BLOOD’ is the new official online portal where KTM will be listening and interacting. It’s where riders worldwide can connect, share their passion, and even help shape the campaign itself. Riders are invited to show their ‘Orange Blood’, submit their stories, and the best will become the global faces of the campaign.
The platform is a one-stop community hub, featuring rider-organized events and the chance to join the KTM Orange Board. This board, led by ambassadors, riders, and dealers, works hand-in-hand with KTM’s Executive Leadership to ensure that the brand is shaped by the very people who live and breathe it. KTM will also enable the community to organize global ride-outs through the ORANGE BLOOD platform, bringing riders together on the road. As time goes on, the platform will continue to evolve with new features, that will make it the ultimate space for ‘orange bleeders’ worldwide.
The ‘ORANGE BLOOD’ campaign will involve other awareness-building acts like signage, slogans, videos and visual content on network channels, social media and media partners. Further activities to celebrate the implementation of KTM’s brand values will also take place. KTM continues to embody the ‘READY TO RACE’ mantra, proving that it is more than just a slogan. This year, the team has successfully conquered the Dakar Rally, showcasing their hard work and dedication. The victories in the 2025 AMA Supercross series are a testament to our commitment and perseverance. As KTM looks forward to more thrilling MXGP and Enduro events, and continues its journey in MotoGP, the focus remains on delivering excellence. This year marks a significant comeback for KTM, reinforcing the brand’s determination.
“We are still here, the engines are running, the LEDs are still on, and we are filling the tanks and charging the batteries as fast as we can. Mistakes have been made, and lessons have been learned. Now we want to prove that the KTM brand lives up to what people value about it. With ORANGE BLOOD, we want to be even closer to our customers – their expectations and feedback are incredibly valuable for our development. Orange Bleeders are KTM enthusiasts who support us with their expertise and love for our motorcycles in good times and bad,” said Gottfried Neumeister, CEO of KTM AG.
For more updates and news about the impending launch of ‘ORANGE BLOOD’ click HERE or simply visit KTM.com.
You can skip to the end and leave a response. Pinging is currently not allowed.
